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Business Mastery - 5th Edition

Business Mastery - 5th Edition

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Business Mastery, 5th Edition by Cherie Sohnen-Moe

528 pages, 8.5 x 11, softcover 

For the past three decades, Business Mastery has served as a trusted guide for people seeking to live their career dreams. It’s specifically designed to support you on your journey to a fulfilling and financially rewarding career. In the pages of this time-tested book, you will find everything you need to launch and effectively manage a thriving practice, or successfully work for a company. You will also find practical, innovative tools and tips on how to market your skills, work smarter, develop alliances through networking, fine-tune your communications skills, increase profits, and create a dynamic online presence.

Business Mastery is the premier book in this field and is currently used in more than 1,000 schools internationally and is a required text in more than 400 schools.

Table of Contents

  1. Ethical Foundations
  2. Boundaries
  3. Dual and Sequential Relationships
  4. Dynamics of Effective Communication
  5. Communication Techniques and Strategies
  6. Sex, Touch, and Intimacy
  7. Practice Management
  8. The Team Approach
  9. Business Ethics
  10. Support Systems
  11. Trauma and Touch Therapy

The fifth edition is fully revised and updated throughout, with new information for today's somatic practitioner.

Request Access to Business Mastery Workbook

Sohnen-Moe has free, downloadable workbooks to accompany our textbooks. These workbooks are in PDF format and include chapter summaries, the exercises from the book (plus some additional ones), major checklists, and a glossary. If you already have access to the Teacher’s Library, the Workbooks are also available there.

Massage and bodywork programs, please note: Business Mastery and The Ethics of Touch are used as reference texts for the mblex. More than 30% of the MBLEx focuses on the Guidelines for Professional Practice, and the Ethics, Boundaries, Laws, and Regulations categories. If your students need to take this licensing exam, our textbooks are immediately valuable resources.